Since the COVID-19 epidemic broke out, OTT platforms have grown at an unprecedented rate. Due to the isolation caused by the epidemic, OTT platforms have become the go-to source for everyday entertainment and a game-changer in the media industry.
Our Key Role and responsibilities:
Our responsibilities included User Research, Secondary Research (Competitor Analysis), Ideation, Wireframing and Prototyping, High Fidelity Design and Testing.
We conducted a competitive analysis to identify the strengths and weaknesses of the products that are currently in the market in this domain. We tried to address the most common problems that users face and found a solution to them as well.
Our Solution:
We gave them a custom build with source code in a month.
But how?
We had already built this custom coded platform, which took us approximately 2 years.
Below are the features covered in the application
USER Front end:
- User Onboarding
- Purchase Plan
- Recurring subscription
- Search & filter video
- View Show list
- View a show
- Review & ratings
- Wishlist
- Notifications
- Social Media Integrations
Admin Front end:
- User Onboarding
- Purchase Plan
- Recurring subscription
- Search & filter video
- View Show list
- View a show
- Review & ratings
- Wishlist
- Notifications
- Social Media Integrations
Admin Front end:
- User Management
- Subscription Management
- Show Catalog management
- Payment Gateway integration
- Website Analytics
- UI theme update
- Review Management
- Drag and drop menu Management
We followed the Agile model to develop the final script. Post each phase, the project was sent for review to the client as we kept posting of the progress through Trello Project Management System. The process continued in the following sequence-
- Design- Finalized the design of the website.
- Prototype- Prepared a prototype design using HTML and sent for review to the client.
- Development – After multiple iterations, we finalized the design and continued with the development phase.
- Testing- Post development, we conducted multiple testing sessions with different approaches and analyzed the software with functionality, regression, and strain testing.
- Beta Phase- Post multiple iterations of testing and error handling, we exposed the beta version to a group of hundred users.
- Re-development– We went through multiple iterations again to fix the issues detected in the beta phase. The project was again exposed to final testing before delivering the final version.
Results:
The stable versions of the website and all the applications are now live. In a very short span of time after launching the service, the platform was able to get some decent numbers of customers. The business is performing extremely well with its unique value proposition of exclusive content, affordable plans, and multi-platform support as per our client.
We cannot reveal more information here because of the signed NDA.
Get in touch with us if you need any further information.
Client
ThemeTags Creative Agency
Date
January 18, 2022
Service
Design and Development