Why UI Design Matters for SaaS
Your UI determines how your product appears, while your UX determines how it functions. Both are critical.
But too many SaaS product owners make the fatal mistake of focusing just on the look and feel rather than equally emphasizing usefulness and aesthetics.
As you develop and improve your SaaS product, you’ll receive requests for new features from both current and potential clients.
Your SaaS product becomes more complex with each new feature you introduce.