How to Launch a Successful SaaS Startup

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How to Launch a Successful SaaS Startup

SaaS Market Numbers and SaaS Startup Trends

The demand for software as a service (SaaS) solutions has been growing at a breakneck pace. For example, Statista predicts that the worldwide public cloud SaaS market will more than double in size by 2022, reaching $138 billion.

According to Gartner, the fastest-growing areas will include business intelligence, supply chain management, project and portfolio management, and enterprise resource planning (ERP).

In many large industries, such as real estate, construction, energy, transportation & logistics, manufacturing, and healthcare, industry-specific SaaS products show disruptive growth and attract investor attention.

Let's discuss

    How to Launch a SaaS Startup: Important Stages

    1. Market research and idea development (defining and prioritizing SaaS features, creating customization and integration approaches, etc.).

    2. Investments and repayment are included in the business case.

    3. Technology selection and cloud provider selection.

    4. Creating a proof-of-concept and pitching investors (optional).

    5. Rollover and testing of the minimum viable product (MVP) with the first clients.

    6. Fundraising (optional) and the start-up of a business.

    7. Iterating to improve the product-market fit of a SaaS solution.

    SaaS Startup Business Types

    Business-to-business (B2B) SaaS

    • Data protection and access management.
    • Customizability.
    • CRM, ERP, business software, etc., including legacy systems, integration.
    • Advanced client management.

    Business-to-customer (B2C) SaaS

    • Viral capabilities (e.g., gamification, sharing activities via social networks).
    • In-built loyalty management.
    • User activity tracking and targeted re-engagement.
    • Freemium model (offering a free product version and converting consumers later to upgraded paid versions).
    • Advertising and cookies-based targeting.
    • Frequent update releases.

    Popular Functionality in SaaS Startup Products

    Identity and access management

    • Login with a single account.
    • Management of privileged access.
    • Effective session management (including identifying unauthorised sessions, protection against multi-sessions).
    • Countermeasures against session hijacking.

    Data protection

    • Potential security threats are automatically assessed.
    • Investigation of vulnerability roots using machine learning.
    • Protection from DoS/DDoS attacks.
    • Buffer overflow attacks are prevented.
    • Compliance with PCI DSS, GDPR, HIPAA, and GLBA.

    Payment

    • User subscription management.
    • Payment aggregators (e.g., Braintree, PayPal); bank transfers (PayPal, Apple Pay / Google Pay, etc.) for one-time or recurring payments
    • Payment retries that are intelligent, as well as automatic payment failure emails.
    • SaaS users can view, track, and download bills.
    • SaaS users can view and filter transactions based on their state.

    Marketing

    • Social media integration is possible.
    • Referral and affiliate schemes are available.
    • Management of pricing and promotions.
    • Email marketing is a type of marketing that involves sending emails to
    • Targeting with artificial intelligence.
    • Surveys of user experience

    Analytics and reporting

    • Stats and reporting on feature deployment and experimentation.
    • Monitoring of SEO indicators has been improved (for web solutions).
    • Heatmaps for mouse movements and clicks on homepage items, session recording, A/B testing, personalised conversion routes, and web form analytics are all examples of conversion optimization.
    • Tracking of visitor profiles.
    • Pattern tracking and user engagement.
    • User input can be gathered through live chat, brief surveys, and social media.

    Strong Competitive Differentiators for Saas Companies

    AI technology for personalization

    Using AI to accurately adjust the content, customer journey, and experiences to individual customers.

    Viral capabilities (for B2C SaaS)

    An in-built capability for SaaS users to share activities via social networks, referral programs, gamification features helps create an efficient “viral loop” for SaaS consumers and quickly spread your SaaS product far and wide.

    Balanced customization (for B2B SaaS)

    Build the customization approach based on customer feedback not to overcomplicate your SaaS but leave an opportunity to conveniently tailor product functionality and interface.

    Labour Investments for a SaaS Startup Product Development

    Duration

    • 3 months

    Skills

    • BA/Consultant
    • UI designer
    • Project manager + 3 developers + 1 teste
    • DevOps engineer

    Cost

    • As per Company policy (Contact us to know more!)

    Ways to Optimize New SaaS product development

    Use ready SaaS “building blocks” to optimize efforts

    • Leading cloud providers, like as Azure and AWS, offer ready-to-use cloud services.
    • Incorporate commercially available goods into your SaaS solution.
    • Third-party libraries are accessible both for free and for a fee.

    Use ready SaaS “building blocks” to optimize efforts

    • Leading cloud providers, like as Azure and AWS, offer ready-to-use cloud service
    • Incorporate commercially available goods into your SaaS solution.
    • Third-party libraries are accessible both for free and for a fee.

    How to Accelerate SaaS Startup

    • Address digitally an urgent, widespread need/pain that is currently insufficiently addressed by traditional approaches.
    • Launch a code-based minimum viable product (MVP) to start sell and get feedback early, and develop further in quick iterations to gradually perfect product-market fit.
    • Invest in CRO (conversion rate optimization), and conversion-driven UX design.
    • Integrate digital marketing automation.

    Consulting and Development Service to Succeed in Saas Startup Business Launch

    SaaS consulting

    Our consultants:

    • Create a plan for entering the market.
    • Define the functionality of SaaS.
    • Calculate your return on investment.
    • Split the functionality to subscription plans.
    • Split between OOTB features and customization capabilities.
    • Choose a technology stack and architecture.
    • Provide guidance on disruptive technologies (AI, machine learning, big data, AR/VR, and so on).
    • Assist in adhering to security and industry regulations.
    • Provide a defined strategy for SaaS implementation.

    End-to-end SaaS development

    Our team takes over:

    • Conceptualizing and managing features for SaaS startup products.
    • UX and UI design for a SaaS startup product.
    • Launch of a SaaS startup's MVP product.
    • Product development and testing for SaaS startups.
    • Integrations of SaaS startup products with third-party platforms.
    • Product support for SaaS startups, iterative evolution based on feedback evaluation (optional).
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